Typically, Apple launches new iPhone models in the fall, but the coronavirus COVID-19 pandemic may obstruct the plans

The coronavirus COVID-19 pandemic has already caused the cancelation or delay of major events like the Olympics, tech, and SXSW music festivals. Now, if a new media statement proves to be accurate, coronavirus COVID-19 pandemic may obstruct the Apple’s plans.

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MarketWatch

Beyond supply chain constraint, Apple is worried that the current situation will dramatically reduce customer appetite to update their phones, which might result in a mild reception of the first 5 G iPhone¬†said a source with direct discussion experience. “We need to get a hit on the first 5 G iPhone.”

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According to Nikkei’s report, which mentions unnamed sources with “strong knowledge” of Apple’s internal discussions, the new iPhone, which is scheduled to be released in the fall, could be delayed. Apple may still face supply chain problems, the sources said, due to China’s earlier violent shutdowns to counter the virus. Apple is also worried that people will not be as enthusiastic about updating their smartphones following a coronavirus COVID-19 pandemic.

Whether or not Apple delays the iPhone, the potential change shows how much the coronavirus continues to affect companies, as well as the everyday lives of people. The most popular product for Apple is the iPhone, which also accounts for around half of the company’s sales and a significant chunk of its income. The annual cadence of new iPhone launches at Apple’s fall has helped the company to deliver innovative products and take on rivals. It’s also forced competitors like Samsung to sell its new technology, forcing Apple to step up its game too.

“Apple will make a final decision around May at the latest, given the fluid situation globally,” another person told Nikkei. Apple did not respond officially to a request for comment immediately. coronavirus COVID-19 pandemic.

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