tIt’s 2020 running on, and Facebook-owned Instagram still has no iPad app — amid its flood of new feature add-ons and expansions. Now, Instagram CEO Adam Mosseri has explained in response to a customer request this weekend why the company has yet to develop its app for iPad.
The explanation is for Instagram’s iPhone-only version. Mosseri said that the company does not have sufficient resources to build an app for both platforms. He clarified that Instagram has “lots to do,” and it is all more lucrative than it would be for an iPad app.
“We’d like to build an iPad app, but we only have so many people and lots to do, and it hasn’t bubbled up as the next best thing to do yet.”
Instagram usually remained silent about its stubbornness whenever an app or update is developed for iPad users. When asked why is given priority putting direct messages to the web over an iPad app last month, the company clearly said that direct messages are essential because they help users “stay in touch with the people you care about.”
A couple of years ago, there were several third-party Instagram apps for the iPad, but Instagram modified its API and destroyed the market — without offering its iPad app. There’s also the suggestion that the web app from Instagram is a decent enough iPad experience, and you can add it to your home screen. But in the end, it’s just not the same as it would be a dedicated app.
It remains unclear whether or not an iPad app is even on the plan for Instagram. It is also a little challenging to understand Mosseri’s theory when you consider a Facebook-owned company’s vast resources.