Instagram launched its official pinned comments feature on Tuesday, which the company began testing for the first time back in May. The function allows any user to pin three comments on a post to the top of a page, which is intended to enable a post’s author to better monitor the comment thread’s tone by highlighting positivity which moderating more negative and offensive responses that appear below the pinned comments.
Instagram has been working to develop its tools to counter harassment, bullying and disinformation over the past few years, to help users highlight constructive comments and better filter negative ones.
“Today we’re rolling out pinned comments everywhere” Tweeted by Instagram’s official twitter account “That means you can get a pin a few comments to the top of your feed post and better manage the conversation.”
The original test correlated with the introduction of a tool by Instagram for bulk comments deletion, which has been live for two months. Only swipe left to pin a comment to expose the choices for publishing, deleting, and reacting. Now, you will see a pushpin icon to the far left of those three options.
Instagram has been trying to develop its resources to counter harassment, bullying, and disinformation over the past few years, and its efforts have increased under current CEO Adam Mosseri. The moderation of Instagram’s comment has dramatically strengthened.
The company also uses artificial intelligence to block offensive comments immediately and is using similar AI tools to alert users before publishing potentially offensive or damaging captions. Pinned comments, while maybe not as powerful a resource as some of the other earlier and more needed improvements to the site, can still go a long way to helping Instagram’s famous developers, celebrities and businesses manage their profiles better.