In marketing, social media like Facebook, Twiter, Pinterest, Reddit, LinkedIn, and Google plus have gained much importance nowadays.
Social media marketing is becoming more popular with time. With the advancement in technologies, social media marketing is much recommended by both practitioners and researchers. Social media is a powerful source for building a sophisticated network for communication. This communication is restricted to a personal level and very suitable for a professional state.
With the help of this wonderful source, marketing companies have dominated and pacify their business. Social media marketing is described as promoting any product or service through the vast social media platforms and websites. Social media platforms and websites have a stentorian voice for the easy and effective promotion of any product or service launched. Although E-marketing and Digital marketing are still well known, social media marketing has gained much attention due to more effective and fast ways of promoting it.
Social media platforms have data analytical tools, ad campaigns, and many other essential features to communicate with customers. These tools provide companies with the details of progress, reach, success, and engagements. Social media marketing provides a very suitable way for companies to address a range of stakeholders. Through social media sites and platforms general public, bloggers, customers can engage with the post, and firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
Social Media sites
social networking sites make social marketing very easy. These social networking sites allow communication between companies and customers more effectively. These sites allow different organizations and companies to communicate and build relationships online to make the network strong. These sites allow individuals to check, current status and updates of these companies through the analytical system of tools used by these sites. With advancement, these sites make the source of communication even easier. By joining these social channels, the companies engage with customers, individuals directly.
Customers can interact with the companies personally. This makes communication easier. For the promotion of every new product, the organization can use social networking sites, and potentially it is an efficient way to engage with the public. The general public can see the product or service features and the organization and company through the updates the companies share through social networking sites. Through different ads, blogs, and posts, companies can interact with the public. The users can post, comment, and retweet directly by social networking sites, and as a result, more traffic is brought to the product or company by commenting, sharing. RetweetBy retweeting, the user’s connections are built.
Through social networking sites, companies can get to know about the needs, reviews of the audience, and public and can stay in touch with the customers. Customers can express their needs, wants, and values online through these sites, and thus the engagement between the customers and companies becomes strong. This creates a feeling of loyalty, potential, and creativity among the customers. An understanding of buying signals can help sales-people target relevant prospects, and marketers run micro-targeted campaigns.
Up to 2014, about 80% of business organizers described social media as a necessary and integral part of promoting their business. Through social media marketing, business organizers and retailers have 133% increases in their shares.
Mobile phones play an essential role in social media marketing, as roughly 81% of the current population has social media accounts. Through these social media accounts, people engage with companies. Mobile phones have web browsers that allow the public to access social networking sites making online business possible. These sites provide complete information about the price, stuff, and features of the products. Updates about the products and services are also provided. Thus by using mobile phones, social media marketing is becoming easier.
New features such a QR Codes have also been launched for the individual to quick access to the product’s information. Social media marketing through mobile phones gives a 37% increase in revenue each month. In 2017, figures suggested that more than 90% of Internet users will access online content through their phones. New features in the future will enhance marketing even at a greater slope.