SEO stands for “Search Engine Optimization”. The practices of increasing the quality and quantity of traffic to a website through “organic” search engine results.

Let’s talk about the key factors of SEO.

SEO Ranking Key Factors

ON-PAGE RANKING FACTORS

  • HTML Meta Tags
  • Create Website Content With Shortlisted Keywords.
  • Importance of Language in Content
  • Optimizing content with keywords and synonyms
  • Length of the content (Minimum 500 words)
  • Content headings (H1-H6)
  • Dividing content into sections
  • LSI keywords in the content
  • Importance of images (SEO)
  • Images types and sizes
  • ALT tags for images
  • Descriptive titles, captions & text for images
  • Relevancy and quality of the images
  • Optimize images for speed and responsiveness
  • Use an image sitemap (XML sitemap)
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SITE LEVEL FACTORS

  • Website structure
  • SEO/Human-friendly URLs
  • HTML Sitemaps
  • XML Sitemaps
  • Internal linking
  • Website uptime & security (Uptrends site can be used to monitor or for intimation of the website down)
  • Too many links to other sites
  • Breadcrumb navigation
  • txt

ADVANCE CONTENT OPTIMIZATION

  • Content recency and frequency
  • Blog – The value pages
  • EBooks, guides, tools and other value pages
  • Avoid Content Duplication
  • Fixing content duplication with 301 redirects
  • Avoiding content duplication with canonical tags

DOMAIN FACTORS

  • Local or country TLD extension
  • Keywords in domain
  • Age of the domain, ownership, and history

ADVANCED FACTORS

  • Better website layout and user experience
  • Fix Broken URLs
  • Page landing speed
  • Mobile-friendly websites
  • AMP for websites
  • Rich Snippets or structured data
  • Business or Company
  • Person
  • Recipe
  • Reviews
  • Social SEO – Facebook meta tags
  • Social SEO – Twitter meta tags
  • Secure your site with SSL

OFF-PAGE OPTIMIZATION

  • Different types of backlinks
  • Elements of backlinks (How a link is structured)
  • No, follow links
  • Characteristics of linking domain
  • Characteristics of linking page
  • Diversity of link types
  • Characteristics of backlinks
  • Natural links
  • Content curation & link building
  • Get links by offering free content
  • Paid Links
  • Social Media links (Not Considered as backlinks)
  • Avoid Black hat link building technique

WEBSITE AUDIT

  • SEO Quake Chrome Extension
  • Create a Basic audit report for initial review

ESSENTIAL TOOLS

  • Google Keyword Research
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Google page speed insight tools
  • Google mobile-friendly testing tools
  • AMP Validator
  • Google Lighthouse
  • Google My Business
  • W3C HTML validator
  • Analyze SEO with Google Analytics
  • Semrush (Paid)
  • Ahrefs (Paid)
  • Moz (Paid)
  • Yoast (WordPress)

SEO PROJECT MANAGEMENT

Steps included in SEO project management

  • Creating a list of relevant keywords
  • Map out focus keywords for specific page
  • SEO optimize each page with keywords
  • Create a blog for long-tail keywords
  • Create a link building plan
  • Stay current – Always update content to outmatch the competition
  • Keep track of your rankings and progress
  • SEO reporting and client communication
  • Keep monitoring competitors
  • Innovate and think of new ideas to keep content up-to-date

ADVANCED SEO OFFICIAL GOOGLE WEBMASTER GUIDELINES

  • Help Google to find and Understand your website pages
  • Help visitors to use your page
  • Quality content
  • Specific guidelines: Avoid these techniques
  • Manual actions report
  • Submitting a reconsideration report for a penalized website

ADVANCED SEO OFFICIAL BING WEBMASTER GUIDELINES

  • Main SEO factors
  • Technical SEO
  • On-page SEO

ADVANCED SEO DEEP DIVE

  • Researching keywords with Google trends
  • Google Suggested keywords
  • Keywords from competitors websites
  • Advanced Google search operators
  • Some important search operators

ADVANCED SEO – LOCAL SEO

  • Local SEO
  • Google maps
  • Signup for Google my business
  • Local SEO ranking Signals
  • Negative local SEO factors

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