fbpx
Wednesday, May 27, 2020
Home Dynamic Skills Top 13 SEO Ranking Key Factors - Essential Tools and Tips

Top 13 SEO Ranking Key Factors – Essential Tools and Tips

Everything you need to know

SEO stands for “Search Engine Optimization”. The practices of increasing the quality and quantity of traffic to a website through “organic” search engine results.

Let’s talk about the key factors of SEO.

SEO Ranking Key Factors

ON-PAGE RANKING FACTORS

  • HTML Meta Tags
  • Create Website Content With Shortlisted Keywords.
  • Importance of Language in Content
  • Optimizing content with keywords and synonyms
  • Length of the content (Minimum 500 words)
  • Content headings (H1-H6)
  • Dividing content into sections
  • LSI keywords in the content
  • Importance of images (SEO)
  • Images types and sizes
  • ALT tags for images
  • Descriptive titles, captions & text for images
  • Relevancy and quality of the images
  • Optimize images for speed and responsiveness
  • Use an image sitemap (XML sitemap)
You May Also Read:-
How to Stop DDoS Attacks website

SITE LEVEL FACTORS

  • Website structure
  • SEO/Human-friendly URLs
  • HTML Sitemaps
  • XML Sitemaps
  • Internal linking
  • Website uptime & security (Uptrends site can be used to monitor or for intimation of the website down)
  • Too many links to other sites
  • Breadcrumb navigation
  • txt

ADVANCE CONTENT OPTIMIZATION

  • Content recency and frequency
  • Blog – The value pages
  • EBooks, guides, tools and other value pages
  • Avoid Content Duplication
  • Fixing content duplication with 301 redirects
  • Avoiding content duplication with canonical tags

DOMAIN FACTORS

  • Local or country TLD extension
  • Keywords in domain
  • Age of the domain, ownership, and history

ADVANCED FACTORS

  • Better website layout and user experience
  • Fix Broken URLs
  • Page landing speed
  • Mobile-friendly websites
  • AMP for websites
  • Rich Snippets or structured data
  • Business or Company
  • Person
  • Recipe
  • Reviews
  • Social SEO – Facebook meta tags
  • Social SEO – Twitter meta tags
  • Secure your site with SSL

OFF-PAGE OPTIMIZATION

  • Different types of backlinks
  • Elements of backlinks (How a link is structured)
  • No, follow links
  • Characteristics of linking domain
  • Characteristics of linking page
  • Diversity of link types
  • Characteristics of backlinks
  • Natural links
  • Content curation & link building
  • Get links by offering free content
  • Paid Links
  • Social Media links (Not Considered as backlinks)
  • Avoid Black hat link building technique

WEBSITE AUDIT

  • SEO Quake Chrome Extension
  • Create a Basic audit report for initial review

ESSENTIAL TOOLS

  • Google Keyword Research
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Google page speed insight tools
  • Google mobile-friendly testing tools
  • AMP Validator
  • Google Lighthouse
  • Google My Business
  • W3C HTML validator
  • Analyze SEO with Google Analytics
  • Semrush (Paid)
  • Ahrefs (Paid)
  • Moz (Paid)
  • Yoast (WordPress)

SEO PROJECT MANAGEMENT

Steps included in SEO project management

  • Creating a list of relevant keywords
  • Map out focus keywords for specific page
  • SEO optimize each page with keywords
  • Create a blog for long-tail keywords
  • Create a link building plan
  • Stay current – Always update content to outmatch the competition
  • Keep track of your rankings and progress
  • SEO reporting and client communication
  • Keep monitoring competitors
  • Innovate and think of new ideas to keep content up-to-date

ADVANCED SEO OFFICIAL GOOGLE WEBMASTER GUIDELINES

  • Help Google to find and Understand your website pages
  • Help visitors to use your page
  • Quality content
  • Specific guidelines: Avoid these techniques
  • Manual actions report
  • Submitting a reconsideration report for a penalized website

ADVANCED SEO OFFICIAL BING WEBMASTER GUIDELINES

  • Main SEO factors
  • Technical SEO
  • On-page SEO

ADVANCED SEO DEEP DIVE

  • Researching keywords with Google trends
  • Google Suggested keywords
  • Keywords from competitors websites
  • Advanced Google search operators
  • Some important search operators

ADVANCED SEO – LOCAL SEO

  • Local SEO
  • Google maps
  • Signup for Google my business
  • Local SEO ranking Signals
  • Negative local SEO factors

Thanks For Reading

Most Popular

Types of Renewable Energy Sources, resources, advantages, and disadvantages

The basic concept of renewable energy. Classify different sources of renewable energy with descriptions and strengths and limitations. Describe the potential of solar energy...

Latest Technology Trends during COVID-19 pandemic

The World in 2020 has seen the COVID-19 pandemic as well as our massive dependency on digital technology. We have seen a phase shift of...

What is Artificial Intelligence (AI)? History and Why it is so Important

Artificial intelligence (AI) machines can learn from practice, familiarize with new efforts, and do human-like tasks. Most AI cases you hear today – from...

What is Blockchain technology? Everything you need to know

If you've been following banking, investing, or cryptocurrency for the past ten years, you may know "blockchain," the record-keeping technology behind the bitcoin network....

Recent Comments